The Words Used Are Very Important
in Getting Your Message on the Web

Writing for the Web

Newspapers, magazines, radio, television and lately the Interent each have a distinct style of writing that is best suited for that particular medium. So writing for the web is yet another skill that must be learned. People read things differently on the web. They tend to scan pages to ascertain if your website is delivering what was promised.

Designers must use headings, A graphic, bolded text, italics, different colors as elements that compliment facilitate their scanning behavior. They want to know what a page is about within seconds of arriving.

Use short and punchy sentences. Internet users are usually in a hurry. They want short sentences, used in short paragraphs. Don't embellish. Give them content, no fluff. Use words that are readily understood. No one is going to the dictionary to see what you're trying to say!

Surfing is good! Encourage it! Providing meaningful, relevant links throughout your site. Link to other sites. You will please your visitors and perhaps more importantly in the long run, you will please the search engines, which means better rankings! Learn to link in context. Linking in context is easier to scan, easier to understand. For example:
A good linking method:

Read up on Yak Milking. Discover how they Milk a Yak, and find out why you need to know how to Milk Yaks.

A poor linking method:

Read up on Yak Milking by clicking this link. Discover how they Milk a Yak by clicking here.